Reika Yoshida’s Coordinates
Azusa Takazono’s Coordinates
Yurie Chiku’s Coordinates
Asami Hayasaka’s Coordinates
Thought I’d share these scans from October ViVi featuring GYDA and Ungrid with my edits since I posted about them last time. Click on the images for the original size!
GYDA // Anna Tsuchiya
Ungrid // Lena Fujii
GYDA // Maggy
Ungrid // Reika Yoshida
Hope you enjoyed them too!
This is quite early to be making a ‘Current Obsessions’ post; either that or I’m super late since I see that my last one was in May ::blinkblink:: . Let’s just meet in the middle for this and say I’m right on time, hm? I was thinking to myself what I should stock up on this fall/winter for clothes. I find that I’m attracted to the edgy-casual look and the boho-casual (haha I accidentally typed hobo ::GAH::) look. When winter comes, all effort to dress up gets thrown out the window. Why? We wake up to the miserable cold and dark sky and all we want to do is scramble back into bed! Being out in -30°C to -40°C (-22°F to -40°F) weather, the only thing I’m thinking of is keeping my butt warm not how pretty I look with snot coming out of my nose, but I digress. My post wasn’t supposed to be about this
I think two brands that are standing out this season is GYDA and Ungrid. They’re quite different from each other, huh? Well that’s me I guess. I can never make up my mind on what image I want LOL!
GYDA is based on casual American wear, more specifically LA street style. Yuria Kushido is the producer of the brand. After she graduated high school she went to LA where she studied fashion. The casual but sexy look of LA girls is her inspiration for the line. To look sexy without exposing too much is the aim.
Where GYDA was about being sexy and exposing skin without it going overboard, I feel like Ungrid is the opposite. Ungrid is all about layering and their pieces really show that. Their items show off the brands versatility to be able to mix and match items and create your own style of fashion. Where they both relate though is the fact that they’re aimed at casual wear.
Here are the coordinates they put together on the site.