Tag Archives: Fashion

Streetwear x Blogger Style

For quite a while my wardrobe was filled with mostly light-coloured clothing. If I had to choose between wearing something in white or black, I’d probably pick white. I barely had anything in black. Lately though, I’ve been moving into wearing all black ::sweat::. During winter I loved wearing things like black jeggings, black faux leather leggings, black oversized sweaters, black leather jacket, black wedged booties. All black errthing. Women usually like to do something drastic with their hair after something happens in their life. I guess I did do that too since I dyed my hair a blond ombré, but the change was moreso in my wardrobe. Isn’t it hard when you suddenly feel like you’re moving into a new style, but you can’t afford a whole new wardrobe at once? So you end up with just a couple outfits that fits your new style and you’re still ‘forced‘ to wear your old style sometimes too.

The thing about me is that my style is revolved around comfort most of the time; hence, the love of oversized sweaters and Converses. Which usually leads to my fondness of wearing things that aren’t always considered super feminine. This is probably why I was so eager to accept this new love of streetwear x blogger style. Have you noticed how much streetwear has infiltrated into everyday fashion? Before the styles that we imagined belonged more in the hip hop or rock music lovers category is now suddenly popular with everybody.

Here’s some scans of streetwear in the Japanese fashion magazine JELLY. Click to enlarge.

Streetsnaps of gyarus. I think they did a good job of mixing streetwear with more feminine clothes to create a balance. Click to enlarge.


There’s a bunch of bloggers that are also pulling off the look flawlessly.


PS. Ivy is my not so recent girl crush. AND she’s from Vancouver. Her looks are always so awesome and she looks like a doll too. If you don’t already follow her, I definitely recommend you to do so.



Snapbacks, beanies, oversized sweaters, sneakers – especially Nike’s ‘Dunk Sky Hi’ Wedge Sneakers and Isabel Marant- are all prevalent in this trend. I think it mixes a lot with the ‘blogger style’ too, like say the Kenzo tiger sweater that showed up on almost all fashion blogs. Trends like denim and combination of fabrics (cotton x leather) are also thrown into the mix.

Current Obsessions October 2012 [Image Heavy]

This is quite early to be making a ‘Current Obsessions’ post; either that or I’m super late since I see that my last one was in May ::blinkblink:: . Let’s just meet in the middle for this and say I’m right on time, hm? I was thinking to myself what I should stock up on this fall/winter for clothes. I find that I’m attracted to the edgy-casual look and the boho-casual (haha I accidentally typed hobo ::GAH::) look. When winter comes, all effort to dress up gets thrown out the window. Why? We wake up to the miserable cold and dark sky and all we want to do is scramble back into bed! Being out in -30°C to -40°C (-22°F to -40°F) weather, the only thing I’m thinking of is keeping my butt warm not how pretty I look with snot coming out of my nose, but I digress. My post wasn’t supposed to be about this ::XO::

I think two brands that are standing out this season is GYDA and Ungrid. They’re quite different from each other, huh? Well that’s me I guess. I can never make up my mind on what image I want LOL!


GYDA is based on casual American wear, more specifically LA street style. Yuria Kushido is the producer of the brand. After she graduated high school she went to LA where she studied fashion. The casual but sexy look of LA girls is her inspiration for the line. To look sexy without exposing too much is the aim.

The theme for GYDA this season is Girls with Red Rouge. A more mysterious, sexy look for A/W. I don’t know Japanese so I can’t translate the tidbit very well for the concept this season LOL! I’ll show you the video instead which I’m sure will make more sense.

Honestly when I was looking at their spring/summer stuff I thought it was a bit too simple for my taste. Fall and winter is another story. Edgy but casual – don’t want to step on the goth territory!

Concept Photos

Yuria’s Coordinates

You can check out her other coordinates for A/W 2012.


Where GYDA was about being sexy and exposing skin without it going overboard, I feel like Ungrid is the opposite. Ungrid is all about layering and their pieces really show that. Their items show off the brands versatility to be able to mix and match items and create your own style of fashion. Where they both relate though is the fact that they’re aimed at casual wear.

For A/W 2012, Ungrid is focusing on what they refer to as American Traditional. It plays with the boyfriend fit but balances it off with girly aspects like lace and pearls. The whole concept plays off feminine styles mixed in with vintage style.

I fell for Ungrid items as soon as I somehow chanced upon Reika’s blog. Reika Yoshida is the producer for Ungrid. She really knows how to mix Ungrid stuff together to really make it her own style. I think just seeing the items in the runway video or even just looking at the items in the Ungrid store it may not interest many people. The real point that really grabs you into the brand is looking at how Reika and the staff wears it. Very inspirational and makes you want to add Ungrid items into your wardrobe to mix with your own clothes too.


Here are the coordinates they put together on the site.

Reika’s Coordinates