Face Primer locks in your look so makeup application stays looking fresh for all-day wear. It hydrates and protects and creates a smooth, clean canvas, allowing you to use less foundation and other similar products. The primer fills in fine lines and wrinkles revealing soft, smooth flawless skin. Unlike other heavy, oily primers, AmazingCosmetics Anti Aging Face Primer creates a smooth, flawless canvas without feeling heavy on the skin. Botanical Cassia Angustifolia provides significant hydration for a full 24 hours. A lightweight moisturizer and primer in one that’s infused with vitamins and minerals.
I first came to know about Amazing Cosmetics through a Michelle Phan video. She was using Amazing Cosmetic’s concealer and I really wanted to try it out after watching her use it. However, our Sephora didn’t carry it and I ended up using Tarte instead (which I love, anyway). I decided to give their primer a try instead. Lately I feel like there just hasn’t been any primer that does the job I want.
The hard thing about reviewing this product is that it claims to have anti-aging properties. For one, I don’t have any wrinkles on my face other than my eyes. I do not, however, use this for my eyes. Another problem with this is that I assume you would have to use the product for quite a while in order to claim that any anti-aging related improvements were actually from using this product. Since I don’t have any good proof for these things, I will just be reviewing the product as is.
Amazing’s face primer is silicon-based and is much like Lancome’s La Base Pro. It comes at $36 CAD/1oz, which is a cheaper alternative to Lancome’s primer. The primer comes in a squeeze tube with a pointed tip which lets the user have better control over how much product comes out.
As with any primer, it does help to smooth the face to allow for an easier application of your makeup. I do not feel that it helps with the wear-time of my makeup. And even when it comes to giving a smoother surface to work on, the product leaves me feeling a bit disappointed. As soon as I apply the product to my face, it feels like all of it gets completely absorbed. If I apply more then I feel like it would be too much. In this way, I guess it lives up to the claim that it doesn’t feel heavy. The problem is that when it absorbs, it seems to take some of the moisture on my skin along with it. That cancels out their claim to 24 hours of hydration!
If you’re looking for a primer in similar formula, I would recommend Lancome’s primer instead. Although it’s pricer, I feel the La Base Pro does a better job of providing a good canvas for makeup. I would rather shell out a bit more for a better product.